Have you got the best address data SOA?
Our data team will receive your customer mailing list, which is usually provided in an excel format. This is generally from the client company database and includes information such as; customer name, company name, postal / physical address and reference numbers.
A Statement of Accuracy is an electronic certificate showing the percentage of addresses in your address mailing list or database that are valid matches against the New Zealand Post Postal Address File (PAF).
The PAF is New Zealand Post’s definitive file of New Zealand postal addresses within our delivery network. It includes around 1.8 million delivery addresses and is an electronic file of data which can be licensed directly from New Zealand Post.
Having a minimum 80% or over accuracy rate for your customer addresses means New Zealand Post can deliver your mail efficiently and accurately, this reduces costs on postage significantly.
Valid for 12 months, your Statement of Accuracy requires an identification number and percentage rating which must be declared against all Bulk Mail lodgements on a Statement of Posting, i.e. an AR19N or Lodgement Manager Manifest. You must renew your Statement of Accuracy every 12 months for it to remain valid, otherwise you will not be eligible for Bulk Mail rates.
A Statement of Accuracy SOA of 80% or higher qualifies your mailing for Bulk Mail discounts (refer Volume Post) in most cases this will effectively half your postal costs so depending on the volume of items you are mailing (min 300 at any one time) and the regularity of your mailings is an important consideration for all mailers.
There are 4 SOA bands (4,3,2,1) SOA 4 being the highest price and least optimal and SOA1 being the most optimal with the lowest price.
Rocket Mail are specialists in ensuring your data is presented for SOA certification in the most efficient manner to provide you with the best chance of achieving the highest possible SOA percentage (SOA 1 95% plus)
Contact us today to find out how we can improve your current SOA or undertake a new SOA for your address data.