Have you got the best address data accuracy?
Our data team will receive your customer mailing list, which is usually provided in an excel format. This is generally from the client company database and includes information such as; customer name, company name, postal / physical address and reference numbers.
The Address Accuracy Percentage shows the percentage of addresses in your address mailing list or database that are valid matches against the New Zealand Post Postal Address File (PAF).
The PAF is New Zealand Post’s definitive file of New Zealand postal addresses within our delivery network. It includes around 1.8 million delivery addresses and is an electronic file of data which can be licensed directly from New Zealand Post.
Having a minimum 80% or over accuracy rate for your customer addresses means New Zealand Post can deliver your mail efficiently and accurately, this reduces costs on postage significantly.
Every time we lodge a bulk mail job, the AAP% is checked when the data is uploaded.
An Address Accuracy Percentage of 80% or higher qualifies your mailing for Bulk Mail discounts (refer Volume Post) in most cases this will effectively half your postal costs so depending on the volume of items you are mailing (min 300 at any one time) and the regularity of your mailings is an important consideration for all mailers.
There are 4 AAP% bands (4,3,2,1) AAP4 being the highest price and least optimal and AAP1 being the most optimal with the lowest price.
Rocket Mail are specialists in ensuring your data is presented in the most efficient manner to provide you with the best chance of achieving the highest possible AAP% (AAP1 95% plus)
Contact us today to find out how we can optimise your current data files to save you the momst money on your mailings.