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Data Management

Have you got the best address data accuracy?


Our data team will receive your customer mailing list, which is usually provided in an excel format. This is generally from the client company database and includes information such as; customer name, company name, postal / physical address and reference numbers. 
As the database may have been maintained by several people within an organisation, they are not always kept in a consistent format (e.g. some records may have address line 1 as the company name, while other may have used that field for the first line of the postal address, or the format may be unsuitable e.g. town name included in the street address field). Before we can assess the data, we ensure it is correctly formatted, tidy, and fix any abbreviations or split address fields that may cause issues.
We will then assess your Address Accuracy Percentage.
We can hold your database and update it as needed (adding / removing addresses) – Or we can return the data to you to re-import into your system in the corrected format for future use.
What is an Address Accuracy Percentage? (AAP)

The Address Accuracy Percentage shows the percentage of addresses in your address mailing list or database that are valid matches against the New Zealand Post Postal Address File (PAF).

The PAF is New Zealand Post’s definitive file of New Zealand postal addresses within our delivery network. It includes around 1.8 million delivery addresses and is an electronic file of data which can be licensed directly from New Zealand Post.

Having a minimum 80% or over accuracy rate for your customer addresses means New Zealand Post can deliver your mail efficiently and accurately, this reduces costs on postage significantly.

Every time we lodge a bulk mail job, the AAP% is checked when the data is uploaded.

Why is the Address Accuracy Percentage so important?

An Address Accuracy Percentage of 80% or higher qualifies your mailing for Bulk Mail discounts (refer Volume Post) in most cases this will effectively half your postal costs so depending on the volume of items you are mailing (min 300 at any one time) and the regularity of your mailings is an important consideration for all mailers.

There are 4 AAP% bands (4,3,2,1) AAP4 being the highest price and least optimal and AAP1 being the most optimal with the lowest price.

Rocket Mail are specialists in ensuring your data is presented in the most efficient manner to provide you with the best chance of achieving the highest possible AAP% (AAP1 95% plus)

Contact us today to find out how we can optimise your current data files to save you the momst money on your mailings.

It is important to note that we treat all data as private and confidential. We do not share your database with 3rd parties, and we do not sell or supply databases (generic or otherwise). We sign a Confidentiality Agreement when taking on new clients so that you can have piece of mind that your information and data will not be shared or used for any purpose other than managing your mailout. 
Once the Data has been cleaned and assessed, we can go ahead and use the data for printing labels, envelopes, directly onto a postcard or whichever is appropriate for your mailout.

For more information click on a link below

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